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  1. Chapter 9. Building audience relationships with content marketing

    January 10, 2017 by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  2. Chapter 9. Open doors with these seven magic words

    by George Dovel
    Use these audience-focused words to craft persuasive messages...
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  3. Chapter 8. IBM crowdsources a replacement for its annual performance reviews

    by George Dovel
    CEO Ginni Rometty explains why the company turned to its employees to create a better alternative to the traditional approach...
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  4. Chapter 8. Is there any truth to that rumor?

    by George Dovel
    The Emergent website at Columbia University tracks and evaluates rumors spreading online...
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  5. Chapter 8. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  6. Chapter 8. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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  7. Chapter 7. Using Twitter for routine customer communication

    by George Dovel
    These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter...
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  8. Chapter 7. LinkedIn’s advice for college students

    by George Dovel
    Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations...
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  9. Chapter 7. Insight into mobile strategies for routine communication

    by George Dovel
    ClickSoftware’s blog discusses a range of topics on mobile business communication...
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  10. Chapter 11. Four communication challenges were visuals can be more effective than text

    by George Dovel
    Training, product reviews, complex data presentations, and social media can all benefit from visual content...
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