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  1. Chapter 11. Are you persuading or are you negotiating?

    December 2, 2019 by George Dovel
    Professor Bob Bontempo explains how persuading and negotiating are complementary but distinctly different skill sets...
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  2. Chapter 9. Simple rules for writing effective thank-you notes

    by George Dovel
    These tips are easy to adapt to any business or social occasions in which you need to express appreciation...
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  3. Chapter 10. The challenge of reacting to a dangerous teenage challenge

    by George Dovel
    The “Tide pod challenge,” in which teenagers challenged one another to eat toxic laundry detergent, caused a crisis-management challenge for Procter & Gamble...
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  4. Chapter 10. Misguided crisis management is a lesson for every professional

    by George Dovel
    Learn from the mistakes made in these recent corporate crises...
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  5. Chapter 10. The power of a genuine apology

    by George Dovel
    Seasoned executive Arthur D...
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  6. Prologue. How much are you worth?

    November 5, 2019 by George Dovel
    Find real-life salary ranges for a wide range of jobs...
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  7. Chapter 8. Everything you need to know to launch a podcast

    October 28, 2019 by George Dovel
    From refining your goals to measuring your success, here’s how to get started...
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  8. Chapter 8. Best practices for posts on leading social media platforms

    by George Dovel
    See what works best for posts on Facebook, Instagram, LinkedIn, Pinterest, and Twitter...
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  9. Chapter 8. Proven tips for writing compelling social media headlines

    by George Dovel
    This in-depth guide based on extensive research tells you what works and what doesn't...
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  10. Chapter 7. Improve your document designs by learning the fundamentals of typography

    by George Dovel
    Knowing the basics of type usage will help you create more effective page and screen layouts...
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