Business Communication Essentials, 8th Ed.
Chapter 5. Completing Business Messages
"There are many different reasons why you might want to influence people.
"I expect a book on communication—which is what storytelling is—to teach me something new or remind me of truths I had better not forget.
"Bezos is Amazon's chief writing evangelist, and his advocacy for the art of long-form writing as a motivational tool and idea-generation technique has been ordering how people think and work at Amazon for the last two decades—most importantly, in how the company creates new ideas, how it shares them, and how it gets support for them from the wider world.
This in-depth guide based on extensive research tells you what works and what doesn't.
"Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including
predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry.
"How to fix the most common blogging bloopers.
Stephanie Vozza (photo, left) reports on the topic at FastCompany.
The coffee giant’s guidelines for its employees offer good advice for all business communicators.
"There are plenty of frustrations people have with email, but right near the top is that messages aren’t clear, and because of that frustration, conflicts escalate, and productivity drops.
According to Bill Reichert, "Most entrepreneurs should just throw out their elevator pitches and start over.
Download the guide from LinkedIn here or click on the image to the left.
"Editing and proofreading are often neglected, but they are the crucial final stages of the writing process.
That particular resource is no longer available, but here are all of LinkedIn's career guides for college students and recent graduates.
Bill Reichert, Managing Director of Garage Technology Ventures, reports.
"You don't have to play by the old rules: This is the digital age.
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
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BCE7 Quick Learning Guide Ch14
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