Business in Action, 8th Ed.
Chapter 16: Customer Communication
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This in-depth guide offers practical tips for avoiding many types of cultural bias in your writing and speaking.
"The staggering rate of store closures that has rocked the retail industry over the past couple of years is expected to continue in 2019, with roughly the same level of closures expected this year.
"There are many different reasons why you might want to influence people.
"Losing clients can be a nightmare.
This in-depth guide based on extensive research tells you what works and what doesn't.
"The businesses that are best loved by customers tend to be ones that make them feel smart, competent, in control.
"Niceness wasn’t part of the equation.
"Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including
predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry.
"It’s a tough question.
Cailey Rizzo reports at TravelandLeisure.
Erika Morphy (photo, left) covers the topic at CMSWire.
"How to fix the most common blogging bloopers.
According to Scott Meacham (photo, left), "I can't think of a single entrepreneur I've worked with who ever intended to fail.
"If nothing else, avoid the urge to respond in anger or haste.
"When PR is done well, it can be brilliant in its ability to promote your brand.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
According to Bill Reichert, "Most entrepreneurs should just throw out their elevator pitches and start over.
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"Editing and proofreading are often neglected, but they are the crucial final stages of the writing process.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
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