Business in Action, 8th Ed.
Chapter 16: Customer Communication
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
Bill Reichert, Managing Director of Garage Technology Ventures, reports.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
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