Business in Action, 9th Ed.
Chapter 13: The Art and Science of Marketing
"After starting a business, your next task is finding ways to acquire and retain customers.
"Despite its reputation as the underdog of the social media world, Pinterest outranks Twitter, Snapchat and Linkedin in popularity, according to this 2018 study.
"The average American adult is expected to spend nearly 3.
"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits.
"As you’re brainstorming a new content marketing campaign, the word “humble” may not come to mind.
"Behavior plays a major role in new targeting options on LinkedIn.
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible.
"You have crafted your business.
"[In August], cashierless store Zippin opened its doors to customers in San Francisco for the first time, beating Amazon Go to become the first cashierless store in the city.
"[Recently,] a ribbon was cut in Gluckstadt, Mississippi.
"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services.
Tamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon.
"Do you advertise on Facebook?
"Spying on your ecommerce competition can help with product pricing and marketing strategy.
"With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune.
"Ever wondered why it's called "7UP"?
"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping.
"I’ve been chronicling the slow demise of B&N for years now, watching the company bleed out, drop by drop, until it has become a shell of its former value.
"Video is the marketing juggernaut that continues to grow year over year.
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif.
"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018.
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"Some smaller retailers will tug at shoppers’ heartstrings during the holidays, trying to create an emotional experience or connection that a big national chain might not provide.