Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
These blogs offer current insights into the field of gamification.
The Balance offers dozens of helpful articles on every aspect of personal financial planning.
Investopedia offers a variety of short videos on fundamental investing topics.
Red Hat offers concise overviews of major IT security topics
Take a look at the most common types of insurance policies used in business risk management.
Read Risk Management magazine, published by the Risk Management Society.
See what the Electronic Frontier Foundation has to say about the Digital Millennium Copyright Act.
The Small Business Administration offers free information on some of the key topics in business law.
This site offers helpful advice for business owners who need short- or long-term funding.
From stocks to mutual funds to real estate, MarketWatch can help you get started as an investor.
The Intent Manifesto’s mission is “to educate, inform and raise awareness and support for women of color technology start-ups.
This comprehensive directory can help you explore the profession and find potential employers.
Why not make a career of it?
That resource is no longer available, but here is a helpful website on the related topic of influencer marketing.
HubSpot, a marketing company that popularized inbound marketing, shows how it’s done.
See all the ways that IBM applies its Watson artificial intelligence (AI) capacity to advertising.
The AMA offers student membership and the chance to join one of more than 370 student chapters.
Get advice and inspiration to make your résumé the best that it can be.
These tips and tools will help you find the right keywords to customize your résumé for every opportunity.
Find everything you need to know to convert your U.
From an introduction to job-search strategies to details on résumé writing, this site offers advice from career counseling professionals.
Dozens of articles from the presentation specialists at Duarte cover every aspect of contemporary business presentations.
Get a mobile-friendly overview of a major business management topic every week with links to in-depth articles, blog posts, and podcasts.
The FTC’s Business Center has helpful guidance on applying federal marketing regulations in a wide variety of specific situations.
Google Attribution attempts to measure marketing success across the entire digital marketplace.