Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
New research highlights how important customer retention can be in determining the valuation of a corporation.
It’s more than just the convenience of online shopping.
The On Brand podcast features insightful discussions with successful brand managers.
The “Tide pod challenge,” in which teenagers challenged one another to eat toxic laundry detergent, caused a crisis-management challenge for Procter & Gamble.
Seasoned executive Arthur D.
The buying habits of the Millennial generation were shaped by growing up with digital technology.
"When you frame it the right way, your feedback can get your colleague on your side.
"A listener wondered whether Grammar Girl should be saying "end quote" instead of 'unquote.
"Welcome back to Business English Skills 360 for today’s lesson on Business English communication skills for leading a group to a decision.
"Making a group of people agree on an important business decision can seem like a difficult task.
"Success in business depends on making good decisions.
"Naval Ravikant (@naval) is the CEO and co-founder of AngelList.
"This Business English Pod lesson is the final part in our series on handling a crisis.
"In this Business English Pod lesson, we’ll see how important it is to strategize and plan when you’re handling a crisis.
"This is the third in our Business English Pod series on handling a crisis.
"The real issue with discounting.
"This is the first in a series of Business English lessons on handling a crisis.
"[Recently] we looked at several ways to brainstorm ideas.
"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits.
"Let’s face it: ideas are a dime a dozen.
"In today’s lesson, were going to look at how to organize your ideas.
"A job interview is one of the most stressful and high-pressure situations you experience in your working life.