Business Communication Today, 15th Ed.
Chapter 8. Social Media
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"People are taking to your digital properties with pitchforks and lit torches.
BusinessWriting.
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
The infographic shows you how to maximize your use of Linkedin presence.
Social networking is the #1 activity online.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
The folks at BusinessInsider.
Your next job application could require a social media background check.
A global bank executive recently described to us a challenge for our times.