Business Communication Today, 12th Ed.
Chapter 8. Social Media
"Securing a job is the tough part, but scouting an open position?
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
"Forget distinguishing the salad fork from the dinner fork.
"Even for those who are "in the know" about the benefits of Plus, many have difficulty learning how to use Plus effectively.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
Hagan Blount introduces the topic and presents the infographic at TheMuse.
"Things have changed a lot in the way we conduct business communications, especially between the customer and the company.
"As the playfully illuminating tech writer Mat Honan writes: 'Let’s say you’re a California-based employer and you do a basic background check on a job candidate.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
"Knowledge seldom takes the place of experience.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
"So here you go, we present to you our latest infographic — Seven Shocking Stats & Trends about the Internet.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"Everyday, each and every one of us interacts with the Cloud in some way.
"I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.
Click on the image or the link below to view the full infographic at Visual.
"The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.