Excellence in Business Communication, 11th Edition
Chapter 5. Writing Business Messages
"Words are powerful things.
"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.
"Last weekend, I was browsing in the Cajun food section at the grocery store.
"With all its accents and dialects, the English language naturally includes variation in sound.
"Over the years SOAP has helped clients to create and deliver thousands of presentations in a lot of countries and in more markets and areas than we can count.
Eric Barker speaks to Steven Pinker (photo, left) on the subject.
Corey Eridon (photo, left) examines the data on the topic and provides the introduction to the infographic.
"One of my favourite sources for information and guidelines regarding referencing and citation styles is the Purdue Online Writing Lab (OWL).
Barbara Pachter (photo, left) reveals common speaking mistakes even professionals make.
"Whether it’s academic, corporate, or technical text, or you're simply trying to think of what to scribble on a colleague’s birthday card, writing can be bewildering, tedious work," declares Laura Hale Brockway (photo, left).
Take a look at the infographic on the topic at eLearningInfoGraphics.
"How long should my tweet be?
"Learn the proper business etiquette for using mobile devices.
From the folks at Educational Technology and Mobile Learning.
"As writers, editors, and PR professionals, we are keenly aware of having to fight for readers’ attention," declares Laura Hale Brockway (photo, left).
"Learn how to write for mobile devices.
Drake Baer presents the case.
Click on the image or on the link below to see the infographic.
Take a look at this infographic produced by TopManagementCareers.
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
Emmie Martin of BusinessInsider.
"So, you've decided to move on.
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
"There are so many interesting facts and numbers in the world of presentations, this infographic could be 5 times the size.
"Our focus has shifted from Social Media to VISUAL Social Media.