Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Americans are notorious for using filler words.
"On November 5, 2015 we interviewed Tony Robbins, bestselling author of Money: Master The Game, reveals the best way to make a good first impression.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
Watch the list put together by Alyse Kalish (photo, left) at TheMuse.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
"Tony Robbins, best-selling author of Money: Master The Game, reveals what you need to do in your 20s to have a better quality of life in your 30s.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Find out how OCF [Operating Cash Flow] can be used to value a company based on their ability to generate cash from operation.
"What impact could the technology behind Bitcoin have?
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"A team of neuroscientists have built the most intricate map yet for how the human brain processes language.
"We've talked before about how video resumes can be a great way to stand out in your job search, especially when it's a job you really want," writes Erin Greenawald (photo, left).
"People need to be inspired, and they will only feel inspired if their leader is positively disposed — and joyful.
"Changing a habit is HARD.
Here is an HBR.
"Creative design is a big part of what makes or breaks a new product.
"Dramatic demographic shifts are transforming the world’s consumer landscape.
"TED Talks are fun and interesting.
"Those who succeed in their careers are those who are willing to apply a critical eye to themselves.
"If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests.
"You don't have to be born with the power of persuasion.
"The Happiness Equation author and 1000 Awesome Things creator Neil Pasricha [photo, left] came by to talk about criticism.