Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Press and marketing might accelerate businesses, but product builds the foundation.
"So how do advertisers get a Super Bowl audience to listen up?
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.
"Most people know they should ask questions at the end of a job interview, but what do you ask?
"Hiring managers spend just six seconds on your resume before they decide on you — this is exactly what they look at.
Matt Johnston (photo, left) presents a video on his 8 tips for Google Search.
"While you may end up being asked the standard "what is your weakness" question at a job interview, a sneaky employer may try to slip in some questions that are illegal to ask, in order to gain some possibly sensitive information.
"At work and at home, we want what we want.
"Does a set of data make you feel more comfortable?
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
From Snopes.