Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
"Things have changed a lot in the way we conduct business communications, especially between the customer and the company.
Claire Fallon (photo, left) covers the topic in a piece at HuffingtonPost.
"There is an old adage: "As a man thinketh in his heart, so is he.
"Why should we avoid well-worn phrases and clichés?
"If my marketer misses a typo while writing about a product, I want my packaging staff to catch it before the design gets sent to print.
To view the entire infographic click on the image or the link below.
"Startups face tremendous pressure while competing with their bigger counterparts.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"Everyday, each and every one of us interacts with the Cloud in some way.
"I took many writing classes in college but perhaps the most useful was one focused on business writing.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
According to Dean Evans (photo, left), "Poorly written or edited copy will adversely affect how people view your content.
Jennifer Frost, with GrammarCheck.
Randy Krum features an infographic on the topic.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
"We’ve all seen it.
The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences.
"Pronunciation is the ugly sister of language teaching, coming way behind vocabulary and grammar.
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More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"So we’re taking a stand here," begins Terry Heick, director at TeachThought.
"Words are everywhere, and many are strung together recklessly.