Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
"Fast Company recently attacked the use of "so" at the start of sentences, claiming it insults your audience, undermines your credibility, and demonstrates discomfort with the subject matter," reports Christina Sterbenz.
"You would think every company would prefer to communicate in a way that connects with the audience," writes Lou Hoffman (photo, left).
"Welcome to a preview of Classroom, a new tool coming to Google Apps for Education.
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.
Christina Sterbenz (photo, left) covers the issue at BusinessInsider.
'Word meanings can shift radically, just like pronunciation,' writes Christina Sterbenz.
"This is it.
"The following is an excerpt from The Curmudgeon’s Guide to Getting Ahead [Crown Business, $17.
"Each of the wordy phrases below can be replaced by one word.
"Fundamentally, poor business writing is costly and leads to disastrous events.
Claire Fallon (photo, left) covers the topic in a piece at HuffingtonPost.
"There is an old adage: "As a man thinketh in his heart, so is he.
"Why should we avoid well-worn phrases and clichés?
"If my marketer misses a typo while writing about a product, I want my packaging staff to catch it before the design gets sent to print.
Bovee and Thill are the only authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
Robin Good's Pinterest selection on the topic.
Click the Pinterest logo to the left or the link below to view the Pinterest page.
"I took many writing classes in college but perhaps the most useful was one focused on business writing.
Click on the image, or the link below, to view the Pinterest page.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
According to Dean Evans (photo, left), "Poorly written or edited copy will adversely affect how people view your content.
Here is a Pinterest page on workplace issues.
Teaching oral communication on Pinterest.
This collection of resources for business communication and business writing instructors focus on a wide variety of media, including videos, infographics, PowerPoints, PDFs, and podcasts, covering every relevant topic so you can keep your course fresh and up to date.
See our Pinterest page of PowerPoint programs for business communication instructors.
