Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
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"John ate a slice of pepperoni pizza, and drank a bottle of beer.
"Fast Company recently attacked the use of "so" at the start of sentences, claiming it insults your audience, undermines your credibility, and demonstrates discomfort with the subject matter," reports Christina Sterbenz.
"You would think every company would prefer to communicate in a way that connects with the audience," writes Lou Hoffman (photo, left).
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Christina Sterbenz (photo, left) covers the issue at BusinessInsider.
'Word meanings can shift radically, just like pronunciation,' writes Christina Sterbenz.
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"Each of the wordy phrases below can be replaced by one word.
"Fundamentally, poor business writing is costly and leads to disastrous events.
Claire Fallon (photo, left) covers the topic in a piece at HuffingtonPost.
"There is an old adage: "As a man thinketh in his heart, so is he.
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"If my marketer misses a typo while writing about a product, I want my packaging staff to catch it before the design gets sent to print.
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Robin Good's Pinterest selection on the topic.
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