Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
Usability experts at Nielsen Norman Group offer dozens of research-based articles on effective communication using mobile devices and other technologies.
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.
"According to a 2013 HubSpot survey, blogging has overtaken SEO as the number one means for increasing traffic to your website.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Bryan Eisenberg covers the topic in an article at ClickZ.
"Just because you’re been doing this for a few years doesn’t mean you have nothing to learn," says Allison Boyer.
"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value," declares Scott Gerber (photo, left) in a piece at Mashable.
Shanna Mallon (photo, left) uses a play on words to make her point.
Corey Eridon (photo, left) examines the data on the topic and provides the introduction to the infographic.
"One of my favourite sources for information and guidelines regarding referencing and citation styles is the Purdue Online Writing Lab (OWL).
"How long should my tweet be?
From the folks at Educational Technology and Mobile Learning.
From CodeCondo.
Fergal Glynn posts his list.
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John Brandon has mastered his email inbox but "there's one thing [he's] mastered even more than that: spotting a lack of confidence.
"Below is a list I have been working on for the last couple of days.
"Our focus has shifted from Social Media to VISUAL Social Media.
"Twitter’s search tool is an incredibly powerful part of the system but it’s criminally underused.
"This article looks at strategies you can use to ensure that your use of email is clear, effective, and successful.
"There is a growing number of tools for students offering benefits from organizing assignments to creating study groups to taking notes.
According to Vicki Davis, "Every email message from a parent or colleague is an opportunity to create a powerful impression.
"Here are seven easy ways to prevent email from killing your productivity and taking over your day: .
According to Bob Hutchins, "What people are sharing and how they’re sharing it is changing.