Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
The Emergent website at Columbia University tracks and evaluates rumors spreading online.
Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations.
Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations.
ClickSoftware’s blog discusses a range of topics on mobile business communication.
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Explore 10 blogs from such major brands as Coca-Cola and Disney.
The Human Rights Campaign assesses corporate policies and practices regarding equal rights and opportunities for LGBT employees.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
Stacey Gawronski reports.
Sarah Perez reports on the topic at TechCrunch.
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times," writes Rachel Gillett (photo, left) and Jacquelyn Smith.
Jacquelyn Smith (photo, left) covers the topic at BusinessInsider.
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
Jodi Harris reports.
"Ray Tomlinson, considered to be the godfather of email, has died, according to his employer, Raytheon Company.
"So here's what I want you to do: Challenge yourself to learn something new every day.
Try doing what Liz Wessel did - send a cold email to someone you look up to.
"Seriously though, because the forum is often the number one way you have of communicating with a client, boss, or networking person, it’s imperative that you get it right.
"The problem isn’t email.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.