Excellence in Business Communication, 13th Edition
Chapter 6. Writing Business Messages
"There are few intellectual offenses more serious than plagiarism in academic and professional contexts.
"The four questions you need to solve different types of problems.
"Gregory W.
"4 tips for getting your colleagues' attention.
"'You’ve told me about your strengths—now, can you share what you consider to be your biggest weakness?
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
"Associate Supreme Court Justice Elena Kagan recently sat down with lawyer and lexicographer Bryan Garner to give advice on what it takes to be a good legal writer.
In discussing a 2014 handling of rejection emails sent to applicants to John Hopkins University Lynn Gaertner-Johnston writes the following:
"In his excellent book On Apology, Dr.
"What’s the true power of written communication to customers?
"Writing is a skill of minimalism.
"You want to project confidence, competence, professionalism, and self-assurance.
"Sometimes we remember rules incorrectly, adding always or never to them.
"In his book "The Virgin Way," Richard Branson reveals that he loathes speaking in public.
Lynn Gaertner-Johnston, in an article at her blog, quotes her marketing mentor Marcia Yudkin - "Whether it's your blog or your weekly/monthly newsletter, avoid relating to your readers as if they've known you for years.
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
Sound advice bears repeating.
"Part of becoming a good writer is making use of the many tools and references available.
"The English language is a voracious eater, consuming words and digesting them into whole new things.
"Start by writing short, declarative sentences.
Cheryl Conner (photo, left) offers assistance.
"Meeting new people can be awkward.
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.