Business Communication Today, 15th Ed.
Chapter 7. Digital Media
Learn tips and tricks that will make your Google searches better and faster.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Knowledge seldom takes the place of experience.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line.
Hear how leading-edge companies are adapting to take advantage of mobile communication.
"Do you know how you sound in emails?
Matt Rosoff makes the case at BusinessInsider.
Tessa Wegert (photo, left), gives us "a look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
TeachersWithApps.
"In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"Knowledge seldom takes the place of experience.
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.
"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value," declares Scott Gerber (photo, left) in a piece at Mashable.