Business Communication Today, 14th Ed.
Chapter 10. Writing Routine and Positive Messages
"Melitta Campbell (photo, left) is a copywriter with 15 years experience of working in a corporate communications environment within a number of international organisations.
There are four things that the most successful professionals have in common.
To ensure your thank you letter stands out from the competition after an interview, it's important to rethink how you approach writing it.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
Which buzzword do you think leads the list of most overused words in PR put out by the folks at Francis Moran & Associates?
Most advice is terrible.
On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Ronnie Citron-Fink (photo, left) is "longing for a different tactile communicative experience – one that puts pen to paper.
Ian Griffin recently attended a forum where Kim A.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Laura Labovich (photo, left), contributor to Careerealism.
According to TED.
Jen Bilik (photo, left) presents a very good case for walking away from screens for a time to just put pen to paper.
"Every day, we make decisions that have good or bad consequences for our future selves.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
Chances are you’ll have at least one video interview using Skype or another Internet-based phone service.
Fellow designer Matt Helmke offers a succinct overview of Reynolds’s groundbreaking book on presentation design.
Get advice on dealing with four difficult audience members: the Resister, the Expert, the Dominator, and the Rambler.
Some entrepreneurs don’t agree that writing a comprehensive business plan is always a good idea.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
Enjoy a pictorial tour of cultures around the world as you learn more about communication across the spectrum of culture context.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
Dan Lutchansky, CPA, discusses the pros and cons of starting a small business and the major mistakes made by entrepreneurs.