Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences.
Ben Schott (photo, left) presents his ten words.
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Words are powerful things.
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"Last weekend, I was browsing in the Cajun food section at the grocery store.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.
"With all its accents and dialects, the English language naturally includes variation in sound.
"Most people know they should ask questions at the end of a job interview, but what do you ask?
Barbara Pachter (photo, left) reveals common speaking mistakes even professionals make.
"Hiring managers spend just six seconds on your resume before they decide on you — this is exactly what they look at.
Matt Johnston (photo, left) presents a video on his 8 tips for Google Search.
"While you may end up being asked the standard "what is your weakness" question at a job interview, a sneaky employer may try to slip in some questions that are illegal to ask, in order to gain some possibly sensitive information.
"As writers, editors, and PR professionals, we are keenly aware of having to fight for readers’ attention," declares Laura Hale Brockway (photo, left).
Drake Baer presents the case.
"At work and at home, we want what we want.
"Does a set of data make you feel more comfortable?
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"Success at work stems from face-to-face communication with others.
"So, you've decided to move on.
"Have you ever felt like you're talking, but nobody is listening?
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
