Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Allen's books are bestsellers.
As 2018 enters its last two months, take a look at this 2018 social media report to see how it's held up.
"The vast majority of evidence suggests that our smartphones are not uniformly harmful, and in some cases, they may be a force for good.
Ellen Salzler (photo, left) breaks it down at D2Demand.
"The next time you’re standing at the edge of a scenic cliff or on top of a waterfall, take care before snapping a quick selfie.
Robert Wynne (photo, left) explains.
"Use your social-media channels to deliver remarkable customer experiences, develop deeper relationships, and produce content they want to devour.
"Employee emails contain valuable insights into company morale—and might even serve as an early-warning system for uncovering malfeasance.
"As the volume of email we send and receive grows, with it comes a new problem: finding a specific message—or specific piece of information—within your vast archive.
"Every now and again, I’ll receive one of those emails that makes me say: “Huh?
"You’re conscientious when it comes to email.
"With email dominating your conversations in all aspects of your life—especially your professional life—you’re going to be sending lots of requests every day.
"It wasn't until I helped my college-aged brother hack (er, set up) his inbox and explained some of the nuances of this ubiquitous method of communication that I realized how many unwritten rules of email have developed over the years.
"The most effective emails treat the subject line like a caller ID and use words that get to the point immediately.
"In an interview with Bee Shapiro for The New York Times, Seacrest broke down how he fit everything into 24 hours, from his 6 a.
"If you are a professional who lives on planet Earth.
"As the volume of email we send and receive grows, with it comes a new problem: finding a specific message—or specific piece of information—within your vast archive.
"In the military, a poorly formatted email may be the difference between mission accomplished and mission failure.
"Sending and receiving a follow-up email can be annoying.
"Niceness wasn’t part of the equation.
"Keeping up with social media seems like an impossible task some days.
"It was in my first office job that my habit of writing exclamation mark–ridden work emails first came to my attention.
"When things go south, it’s the job of the CEO or leader to own it, apologize and connect with their audience (customers) to overcome it.