Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
New research highlights how important customer retention can be in determining the valuation of a corporation.
It’s more than just the convenience of online shopping.
The On Brand podcast features insightful discussions with successful brand managers.
The “Tide pod challenge,” in which teenagers challenged one another to eat toxic laundry detergent, caused a crisis-management challenge for Procter & Gamble.
Seasoned executive Arthur D.
The buying habits of the Millennial generation were shaped by growing up with digital technology.
This website offers a wealth of advice on producing quality videos.
When Dan Ariely, a behavorial economist, realized that reading and sending emails was consuming an ever-expanding portion of his time—Ariely regularly receives hundreds of emails a day, excluding spam—he wondered if there were something he and others could be doing differently in managing their online correspondence.
"When you frame it the right way, your feedback can get your colleague on your side.
"A listener wondered whether Grammar Girl should be saying "end quote" instead of 'unquote.
"Welcome back to Business English Skills 360 for today’s lesson on Business English communication skills for leading a group to a decision.
"Do you want to send an email that gets a response every time?
"Making a group of people agree on an important business decision can seem like a difficult task.
"Whether you're a senior professional or an office newbie, here are 13 must-remember dos and don'ts of business email etiquette.
"Success in business depends on making good decisions.
"Naval Ravikant (@naval) is the CEO and co-founder of AngelList.
"This Business English Pod lesson is the final part in our series on handling a crisis.
"In this Business English Pod lesson, we’ll see how important it is to strategize and plan when you’re handling a crisis.
"This is the third in our Business English Pod series on handling a crisis.
"This is the first in a series of Business English lessons on handling a crisis.
"[Recently] we looked at several ways to brainstorm ideas.