Business Communication Essentials, 7th Ed.
Chapter 8. Writing Negative Messages
"It's no secret that bad customers service drives consumers nuts.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
Paco Underhill (photo, left) reports on the topic of "more vs.
"Think it’s easy to leverage social media to provide customer service to customers?
Will wearable technologies influence business and business communication?
Josh Dzieza reports on how "the rating game" has changed things.
"Everyone today realizes the importance of digital technology and social media.
From ConsumerReports.
Micah Solomon (photo, left), contributor at Forbes.
Jo Eismont covers the topic at TheMuse.
"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
Ash Roy (photo, left) weighs in on the topic.
"No one likes getting criticism," states Sue Shellenbarger in a piece at WSJ.
The original resource is no longer available.
This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
"Loose lips sink relationships.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
"This is the first in a three-part Business English Pod series that explores the use of many different language techniques in the context of a merger.