Excellence in Business Communication, 10th Edition
Chapter 4. Planning Business Messages
"Brainstorms can be painful and they’re not always productive, but The Onion has perfected an approach that results in a higher number of good ideas.
"Established businesses rely on so-called best practices to retain their market share by limiting risk, but what happens when an established practice isn’t actually the best way to solve a problem?
"There are many different reasons why you might want to influence people.
"Many students of English have the feeling that they’ve learned pretty much all the grammar they need.
"In today’s lesson, we’re going to continue our look at the 10 key characteristics of the successful business leader.
"For today’s lesson, we’re going to take a look at 10 key skills or characteristics that every successful business leader needs.
"Get more done by understanding which of your tasks depend on which others, and sequence them to take the least amount of time.
"I sat down recently to chat with Jennifer K.
"You may be overflowing with talent and ideas, but you won’t start making an impact unless you step up and stand out, says political commentator Symone D.
"Do your brainstorming sessions create a drizzle or a flood of ideas?
Everyone experiences the world through unconscious biases of perceptual filters, and too often people are unaware that they are doing so.
According to Seth Godin (photo, left), "We skew our thinking based on the first feedback we get.
"When you’re in an interview, everything is focused on you – your education, your skills, and the qualities that make you the best candidate for the job.
"Inside the world of professional coaching.
"In this podcast, Coach Kelly Forrister focuses on the best practices of email communications with others, including appropriate use, writing effective subject lines, creating agreed upon response times, reply to all and more.
"Emotions and work are a weird thing.
"More than just lightly toasted, your brain feels singed.
Rich Bellis (photo, left), Associate Editor at Fast Company, presents the video on the subject.
"Listen to a fascinating segment with David Allen where he outlines the sources of procrastination, shares a few fun examples of the dynamics at work, and talks about the steps you can take to overcome it.
Everyone can be creative.
These brief podcasts focus on marketing applications of social media.
"Allow your creativity to "flow" without judgment.
"Your teams assume they're talking about the same thing--until they realize they're not.
"This kind of discussion is all about degrees of certainty.
"This kind of discussion is all about degrees of certainty.