Excellence in Business Communication, 10th Edition
Chapter 4. Planning Business Messages
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"It's almost axiomatic - business growth requires a clear vision or goal and strategies to support it.
See how the equilibrium point represents a balance between supply and demand.
Read the details at the Boston Consulting Group's website.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
Knowledge@Wharton talks to Riccardo Illy (photo, left) and Marco Mari.
"How many times have you gotten a flash of insight, a great idea or remembered the name of that person you couldn’t come up with, while taking a shower?
According to Kristyn Corrigan, "When it comes to innovation, tall tales and hack advice abound.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
Listen to this podcast.
Listen to this podcast.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
This resource is no longer available.
This resource is no longer available.
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.
"In this Business English Pod episode we’re going to look at making a verbal progress report during a meeting.
"This is the second in a two-part Business English Pod series on motivating your team.
"In this lesson, we’ll look at some ways to motivate your team.