Business Communication Essentials, 8th Ed.
Prologue
"Be better prepared when you receive that job offer by understanding how salaries, total compensation, and commissions and bonuses work.
"If you haven’t modified your approach to a job search catching up with what works today, you are probably wasting your time and staying unemployed longer than you need to be," warns Susan P.
"It’s clear you need thick skin to survive today’s job market.
"The question that most people ask themselves as they walk into their boss's office to negotiate their salaries is likely some variant of "What am I going to say?
"You can’t build a strong professional network if you don’t open up to your colleagues; but doing so is tricky, because revealing the wrong things can have a devastating effect on your career," warns Travis Bradberry (photo, left) in a piece at TheMuse.
"The purpose of sound bites is simple — help people remember what you said and why you said it.
"Amazon says it has boosted efficiency - and given workers' legs a break - by deploying more than 15,000 wheeled robots to crisscross the floors of its biggest warehouses and deliver stacks of products to employees.
"There's always a significant adjustment to make when transitioning from school to the workforce, with the sudden realization that no matter how smart or talented you are, you're starting at the bottom," declares Richard Feloni and Shana Lebowitz (photo, left) in a piece at BusinessInsider.
According to Jon Parrish, "I now live by the rule of “Goo-diligence.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
Ken Lin (photo, left) writes about how he approached branding for his company Credit Karma.
Cheryl Conner (photo, left) reports on the Ripoff Report and what to do if one strikes your business.
"You might have a good reason to turn down a job offer, and at the same time you want to leave a positive association in the “losing” manager’s mind.
According to Julie Winkle Giulioni (photo, left), "A significant investment is made each year on studies, training, portals and programs related to career development; yet, the return on this investment continues to disappoint organizations, leaders and employees alike.
"But what's the best way to build rapport and create trust?
"But, as you may have noticed, a lot of people are trying to tell stories these days.
Anne Fisher reports on the observations of Mark Jaffe (photo, left).
The question posed to Lynn Taylor (photo, left) is, "Can I still be successful without moving up the corporate ladder and getting promoted frequently?
"In an era where employers are increasingly seeking referrals from current employees, your friends might actually be your best bet for finding an awesome new job.
Aja Frost and TheMuse.
Lisa Evans reports at FastCompany.
"What does it take to get ahead?
"While every job is different, we asked 14 entrepreneurs from the Young Entrepreneur Council (YEC) to name one “negative” thing they actually like to see when reviewing job candidates.
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
"You’re networking.