Here is the Quick Learning Guide for Chapter 12.

This brief PowerPoint presentation identifies the different types of emotional appeals and helps you select the most-effective appeal for any marketing or sales message.

See how businesses can improve internal and external communication with social networking tools.

View this PowerPoint presentation for career-enhancing tips on using e-mail in professional settings.

If you need to convince anyone that a blog can be good for business—including why blogs outperform static webpages in search engine results—check out this PowerPoint presentation.

This brief PowerPoint presentation offers great etiquette tips for doing business in France, Germany, Japan, Mexico, and Russia.

See mind mapping in action in this colorfully illustrated PowerPoint presentation.