Business Communication Today, 14th Ed.
Chapter 10. Writing Routine and Positive Messages
"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
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"Understanding your customers is an integral part of building a loyal customer base.
"Worrying is an illusory form of control.
Chapter 14 Message 14B
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This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports.
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client.
To ensure your thank you letter stands out from the competition after an interview, it's important to rethink how you approach writing it.
Which buzzword do you think leads the list of most overused words in PR put out by the folks at Francis Moran & Associates?
Most advice is terrible.
Ronnie Citron-Fink (photo, left) is "longing for a different tactile communicative experience – one that puts pen to paper.
Laura Labovich (photo, left), contributor to Careerealism.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Jen Bilik (photo, left) presents a very good case for walking away from screens for a time to just put pen to paper.
"Every day, we make decisions that have good or bad consequences for our future selves.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
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Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
These concepts will help make you a better listener on the job and in every other aspect of life.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.