Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
This website offers a wealth of advice on producing quality videos.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
Lee Odden (photo, left) covers the topic.
"Knowledge seldom takes the place of experience.
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.
"According to a 2013 HubSpot survey, blogging has overtaken SEO as the number one means for increasing traffic to your website.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.
"Just because you’re been doing this for a few years doesn’t mean you have nothing to learn," says Allison Boyer.
"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value," declares Scott Gerber (photo, left) in a piece at Mashable.
Shanna Mallon (photo, left) uses a play on words to make her point.
Corey Eridon (photo, left) examines the data on the topic and provides the introduction to the infographic.
"Most people know they should ask questions at the end of a job interview, but what do you ask?