Business in Action, 8th Ed.
Prologue: Using This Course to Launch Your Career
According to Jon Parrish, "I now live by the rule of “Goo-diligence.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
Ken Lin (photo, left) writes about how he approached branding for his company Credit Karma.
Cheryl Conner (photo, left) reports on the Ripoff Report and what to do if one strikes your business.
"If you’re like most job seekers, you’re not taking advantage of one of the best ways to get a hiring manager’s attention: writing a great cover letter," reports Alison Green in a piece at USNews.
"You might have a good reason to turn down a job offer, and at the same time you want to leave a positive association in the “losing” manager’s mind.
According to Julie Winkle Giulioni (photo, left), "A significant investment is made each year on studies, training, portals and programs related to career development; yet, the return on this investment continues to disappoint organizations, leaders and employees alike.
"But what's the best way to build rapport and create trust?
"But, as you may have noticed, a lot of people are trying to tell stories these days.
Gerry Crispin (photo, left) weighs in on the topic.
Anne Fisher reports on the observations of Mark Jaffe (photo, left).
The question posed to Lynn Taylor (photo, left) is, "Can I still be successful without moving up the corporate ladder and getting promoted frequently?
"In an era where employers are increasingly seeking referrals from current employees, your friends might actually be your best bet for finding an awesome new job.
Aja Frost and TheMuse.
"Approximately 1.
Lisa Evans reports at FastCompany.
Jacquelyn Smith reports on Amanda Augustine's wisdom regarding one's first resume.
"What does it take to get ahead?
"While every job is different, we asked 14 entrepreneurs from the Young Entrepreneur Council (YEC) to name one “negative” thing they actually like to see when reviewing job candidates.
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
"You’re networking.
"Do you feel uncomfortable asking for more?
"If you are about to walk down some new, perhaps unpaved roads on your career journey only one thing is certain: uncertainty.
According to Chad Brooks (photo, left), "Gone are the days when most college students longed for jobs they were passionate about.
Watch the video at BusinessInsider.