In creating your personal brand, it’s important that you have a story.

It’s a fabulous thing when you finally get a job offer.

Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.

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On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.

Career fairs are going digital.

Roger Parker (photo, left), writing for PersonalBrandingBlog.

According to Aimee Groth (photo, left) and Eric Goldschein, "During a job interview, the questions you ask are just as important as the answers you provide.

"If you’re spending time reading job advertisements online, you know that they’re not all written equally," says Lindsay Olson (photo, left).

In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.

Skip Freeman asks, "The purpose of the meal .

Alison Green (photo, left) says interviewing for a job is like going on a date.

Ian Griffin recently attended a forum where Kim A.

Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.

Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?

According to TED.

Alison Green (photo, left), writing for USNews.

As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.

"We’re all somewhere on this list," writes Jacob Share (photo, left) for JobMob.

Chances are you’ll have at least one video interview using Skype or another Internet-based phone service.

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Fellow designer Matt Helmke offers a succinct overview of Reynolds’s groundbreaking book on presentation design.

Get advice on dealing with four difficult audience members: the Resister, the Expert, the Dominator, and the Rambler.

Some entrepreneurs don’t agree that writing a comprehensive business plan is always a good idea.

Enjoy a pictorial tour of cultures around the world as you learn more about communication across the spectrum of culture context.