Business Communication Essentials, 7th Ed.
Chapter 14. Applying and Interviewing for Employment
Julie Bort (photo, left) covers the seamier side of reputation management.
"The new year is often a good time to reflect on the good and bad things that have happened in the past year," says Vivian Giang with BusinessInsider.
"Leaving a high-flying job in consulting, Angela Lee Duckworth took a job teaching math to seventh graders in a New York public school.
"With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation.
"Melitta Campbell (photo, left) is a copywriter with 15 years experience of working in a corporate communications environment within a number of international organisations.
There are four things that the most successful professionals have in common.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
"Knowing what to wear on a job interview is half the battle of the interview itself.
When someone earnestly complements you, how does it make you feel?
It's not all that difficult to completely blow a job interview.
I've estimated that between career fairs and in-office interviews, I've interviewed over 150 people.
Katya Wachtel (photo left), writer for BusinessInsider.
Here is a fun online infographic creator introduced to us by Jacob Share in a post at PersonalBrandingBlog.
Are you building a database of prospects or friends?
In creating your personal brand, it’s important that you have a story.
It’s a fabulous thing when you finally get a job offer.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
Career fairs are going digital.
On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.
According to Aimee Groth (photo, left) and Eric Goldschein, "During a job interview, the questions you ask are just as important as the answers you provide.
Roger Parker (photo, left), writing for PersonalBrandingBlog.
"If you’re spending time reading job advertisements online, you know that they’re not all written equally," says Lindsay Olson (photo, left).
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Skip Freeman asks, "The purpose of the meal .