Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Jesse Rieser's memories of growing up in Springfield, Missouri in the 1990s unfold against a familiar retail backdrop: storming the aisles of Toys R Us with his brother; meeting friends at the mall to flirt with girls and play videogames; hunting new bands in the CD racks of Best Buy," writes Laura Mellonee in a piece at Wired.
"Use your social-media channels to deliver remarkable customer experiences, develop deeper relationships, and produce content they want to devour.
"Employee emails contain valuable insights into company morale—and might even serve as an early-warning system for uncovering malfeasance.
"As the volume of email we send and receive grows, with it comes a new problem: finding a specific message—or specific piece of information—within your vast archive.
"Every now and again, I’ll receive one of those emails that makes me say: “Huh?
"You’re conscientious when it comes to email.
"With email dominating your conversations in all aspects of your life—especially your professional life—you’re going to be sending lots of requests every day.
"It wasn't until I helped my college-aged brother hack (er, set up) his inbox and explained some of the nuances of this ubiquitous method of communication that I realized how many unwritten rules of email have developed over the years.
"The most effective emails treat the subject line like a caller ID and use words that get to the point immediately.
"In an interview with Bee Shapiro for The New York Times, Seacrest broke down how he fit everything into 24 hours, from his 6 a.
"If you are a professional who lives on planet Earth.
"As the volume of email we send and receive grows, with it comes a new problem: finding a specific message—or specific piece of information—within your vast archive.
"In the military, a poorly formatted email may be the difference between mission accomplished and mission failure.
"Sending and receiving a follow-up email can be annoying.
"Keeping up with social media seems like an impossible task some days.
"It was in my first office job that my habit of writing exclamation mark–ridden work emails first came to my attention.
"Amazon CEO Jeff Bezos has a notorious habit of sending his executives an email that has a single character: a question mark," writes Julie Bort (photo, left) in a piece at BusinessInsider.
"Use of technology, especially social networking, has been shown to influence professor-student relationships.
Matthew Lynch reports at TheTechEdvocate.
"Thankfully there are tactics and tools for managing the deluge, and they don’t have to involve achieving the often-elusive (some would say ridiculous) goal of Inbox Zero.
"We consulted Amanda Augustine [photo, left], career advice expert for TopResume, about how to send a clear and compelling message to a company you're dying to work for.
"You spend weeks preparing for a job interview and give 110% once you're in the hot seat.