Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Law firm Cooney & Conway created a helpful infographic highlighting obscure laws from 11 countries which could land you in hot water if you break them.
"From tidying your space to reading the news, there are a variety of ways to prep for the day.
Check out the infographic at ELearningInfographics.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
Knowledge@Wharton takes an in-depth look at the concept of in-store experiences.
"The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures," writes Jeff Desjardins for the World Economic Forum.
"Trouble luring in new business?
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising.
"In this article, you will learn everything about the left brain vs.
Laura Forer reports over at MarketingProf.
"Designing an infographic is not the same as designing a website, flier, brochure, etc.
"Designing an infographic is not the same as designing a website, flier, brochure, etc.
Jacs Henderson presents an infographic of eight social media mistakes.
"To highlight some of the most overused buzzwords, we created this visual with 25 of the most overused buzzwords and how much their use has increased in print over the past 30 years.
John Tsantalis runs the blog - Profits Online.
See how today’s consumers use the power of social media to get satisfaction from companies.
See how today’s consumers use the power of social media to get satisfaction from companies.
These brief and occasionally humorous pointers will help keep you out of trouble.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
Brie Weiler Reynolds introduces and presents an infographic on the topic.
"Con artists are a crafty group of people who know exactly how to deceive and control their victims, but their methods are as obvious as a slap in the face if you know what to look for,' says Dragan Radovanovic and Jessica Orwig.
"Creative design is a big part of what makes or breaks a new product.