Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Dramatic demographic shifts are transforming the world’s consumer landscape.
"If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests.
To view the infographic click on the image or the link below.
"Tales of the tech unicorn’s impending demise might be somewhat exaggerated.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
Download the guide from LinkedIn here or click on the image to the left.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Julie Bawden Davis (photo, left) reports on the trend.
Paco Underhill (photo, left) reports on the topic of "more vs.
According to Eric Samson (photo, left), "There are no silver bullets in marketing.
Here's a sponsored article at BusinessInsider.
"Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process.
"The Agnes + Day crisis intelligence team has designed an infographic that showcases the very important 10 new rules of crisis communications.
Kim Lachance Shandrow reports.
Follow these tips to make sure your posts get noticed and get read.
According to AdRoll, which offers the service, "Retargeting converts window-shoppers into buyers.
"Is your company producing relevant, useful content?
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"What are the rules of data visualization, a practice that draws on research into cognitive theory, graphical perception, statistics and journalism?
"We think so, and online sales of luxury goods could triple to €70 billion by 2025.
"The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price.
See the infographic.
Staples presents 7 reasons why you should be using email in your marketing.
"Follow these steps to land your dream job: .
"Your body language speaks volumes about your mood and attitude.