Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Emotions and work are a weird thing.
"You have crafted your business.
"Listen to a fascinating segment with David Allen where he outlines the sources of procrastination, shares a few fun examples of the dynamics at work, and talks about the steps you can take to overcome it.
"[In August], cashierless store Zippin opened its doors to customers in San Francisco for the first time, beating Amazon Go to become the first cashierless store in the city.
These brief podcasts focus on marketing applications of social media.
"This kind of discussion is all about degrees of certainty.
"This kind of discussion is all about degrees of certainty.
"[Recently,] a ribbon was cut in Gluckstadt, Mississippi.
"We all want to be more productive, but we’re drowning in a sea of productivity apps and hacks.
"In The Episodic Career: How to Thrive at Work in the Age of Disruption, Farai Chideya [photo, left], an award-winning author, journalist and professor, reports on today’s challenging job landscape and offers tools for navigating the inevitable changes.
"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing.
"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services.
"Have you ever wanted to reinvent yourself and start all over?
"Are you a giver or a taker?
"Get ready because this episode is going to take a HUGE weight off your shoulders.
In this podcast Anna Runyan, founder of ClassyCareerGirl.
"If you want to be successful in your career, I have a little-known secret for you.
Tamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon.
"Do you advertise on Facebook?
"Spying on your ecommerce competition can help with product pricing and marketing strategy.
"With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune.
"What I’ve learned about productivity in the ten years I’ve been hosting The Get-it-Done Guy’s Quick and Dirty Tips podcast.
"Do you ever find yourself in a conversation you don’t want to be having?