Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Let’s talk about what we know about how rate of speech impacts credibility and persuasiveness.
"A listener wonders how to manage her frustration after being laid off twice.
Check out this podcast from the folks at SCORE.
"Ever wondered why it's called "7UP"?
Listen to the podcast by Lewis Howes (photo, left) of his interview with Chris Lee.
"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping.
"Do you hate your voice?
"I’ve been chronicling the slow demise of B&N for years now, watching the company bleed out, drop by drop, until it has become a shell of its former value.
"Video is the marketing juggernaut that continues to grow year over year.
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif.
"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018.
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"Some smaller retailers will tug at shoppers’ heartstrings during the holidays, trying to create an emotional experience or connection that a big national chain might not provide.
"Being a good listener is one of the most important skills you can master if you want to advance your career and build meaningful relationships.
"A position could be an opinion, an idea, or a plan.
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Wharton's Peter Cappelli discusses IBM's decision to rethink its remote work policy for some employees.
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
Knowledge@Wharton takes an in-depth look at the concept of in-store experiences.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"[Recently,] Savvy Psychologist Dr.