Excellence in Business Communication, 13th Edition
Chapter 10. Writing Negative Messages
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
Ash Roy (photo, left) weighs in on the topic.
"No one likes getting criticism," states Sue Shellenbarger in a piece at WSJ.
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This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
"Loose lips sink relationships.
When you heard that Malaysia Airlines texted loved ones of MH370's passengers that the passengers had likely perished in the South Indian Ocean, what was your reaction?
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Steven Gaffney (photo, left) talks about honest communication in this CommPro.
"This is the first in a three-part Business English Pod series that explores the use of many different language techniques in the context of a merger.
"Crisis communications practitioners don’t have a choice: they must integrate social networks into their planning or risk having their response to any incident become totally irrelevant," declares Patrice Cloutier (photo, left) in a guest blog at The Crisis Intelligence Blog.
"Just ask the organizers of the Boston Marathon or the mayor of Moore, Okla.
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"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
"Apology speeches are best when they actually include an apology," says Leslie Ungar, president of Electric Impulse Communications.
Chapter 14 Message 14B
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This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports.
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"People are taking to your digital properties with pitchforks and lit torches.