Business Communication Today, 15th Ed.
Prologue
"See the fascinatingly morbid graphic below from Who Is Hosting This?
"Brand yourself before others brand you.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
"Remember when your online life had nothing to do with your work life?
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
"Consider the word "charismatic.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Erica Cerulo covers the topic.
"So how do advertisers get a Super Bowl audience to listen up?
Bryan Eisenberg covers the topic in an article at ClickZ.
Richard Feloni lists Napoleon Hill's observations on the topic.
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This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
Brian Solis discusses reputation management as covered in Andy Beal's book Repped, 30 Days to a Better Online Reputation.
Matt Johnston presents a short video on the topic.
"Even for those who are "in the know" about the benefits of Plus, many have difficulty learning how to use Plus effectively.
Jerry Saltz covers the topic at Vulture.
"Professionals of any level and in any industry can benefit from having their own site, and if you set it up right and maintain it, you can get it to the top of the search results page," writes Richard Feloni in a piece featured at BusinessInsider.
According to Julien Rio, "Managing a brand page on Facebook isn't an easy task.
"When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
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