Business Communication Today, 15th Ed.
Prologue
"In addition to your resume, everyone should have a professional bio," writes Marie Raperto (photo, left).
Chapter 14 Message 14B
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This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports.
"If you don't have a digital presence today, you don't exist," writes Tom Cochran (photo, left), Chief Technology Officer with Atlantic Media.
Julie Bort (photo, left) covers the seamier side of reputation management.
"With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation.
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client.
We're seeing more and more recruiters use the web as a place to search for talent and conduct employment background searches.
There are four things that the most successful professionals have in common.
When someone earnestly complements you, how does it make you feel?
Here is a fun online infographic creator introduced to us by Jacob Share in a post at PersonalBrandingBlog.
Are you building a database of prospects or friends?
In creating your personal brand, it’s important that you have a story.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
Roger Parker (photo, left), writing for PersonalBrandingBlog.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?
"We’re all somewhere on this list," writes Jacob Share (photo, left) for JobMob.
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These concepts will help make you a better listener on the job and in every other aspect of life.
The second episode, where Dan takes a student and remodels her brand from head to toe.

This 36-slide, illustrated presentation explains the difference between Web 1.