Business Communication Essentials, 7th Ed.
Chapter 1. Professional Communication in Today’s Digital, Social, Mobile World
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
"The good news is that businesses now have enough organizational experience with the idea of communication technology, that they are beginning to take ownership of its evolution.
"For the past few years over on the Jellyvision blog, our good pal Melanie Chapman (photo, left) has been showcasing what she calls Damn Good Communication – examples of companies solving a tricky communication challenge by being unusually creative.
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"The following are just some benefits to using your blog as a business communication tool?
Steven Benna, a writer at BusinessInsider.
"People pitch ideas all the time.
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"During the course of conversation, there are several tricks you can use to make your words sound more authoritative and to address your audience with greater overall confidence.
"Most of us know the standard work communication “don’ts”: Don’t swear, don’t tell racist or sexist jokes, don’t lie, don’t send the whole office an email meant for your best friend.
Ashley Fidel (photo, left) has some new opening lines for networkers to consider.
"I normally introduce myself by my first name.
"If you study great CEO communicators such as John Chambers of Cisco or the late Apple founder Steve Jobs, you can glean some helpful tricks," writes George Bell (photo, left).
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
"Women are changing the landscape of communications.
"As I reflect on all the conversations I have, I realize that most of the time, we’re not talking about complex ideas.
"The first time I made a presentation to an executive team, I quickly realized it wasn’t business as usual," writes Lea McLeod (photo, left).
"Learn how to write for mobile devices.
"I’ve written hundreds of posts since beginning this blog.
"Relationships are the lifeblood of any business, and the ability to connect effectively with your employees, investors, vendors, customers, and others in your community and industry — the really important people in your business — can open up many doors for you and your company" says Peter Economy (photo, left), in a piece at Inc.
According to Geoffrey James, "The winner in every business competition is always whoever communicates the most clearly.
"Fresh out of college, my first job was doing marketing research for McGraw Hill in New York City.