Excellence in Business Communication, 13th Edition
Chapter 11. Writing Persuasive Messages
"Trouble luring in new business?
"When I was designing ChattyPeople, my chatbot building platform, I realized this: No product survives meeting the customer.
"The hot new concept in data visualization is "data storytelling"; some are calling it the next evolution of visualization (I'm one of them).
"I think we’d all agree that there’s nothing bad about getting promoted or landing a better position at your company," writes Adrian Granzella Larssen (photo, left) at TheMuse.
Kat Boogaard can empathize.
Liz Ryan navigates the terrain in a video presentation and article at Forbes.
"The goal of this special report – the first of four that will be published by Knowledge@Wharton and AKO Foundation – is to explore how firms can enhance their understanding and implementation of corporate governance.
"Yet hard as it is for such organizations to innovate, large ones as diverse as Alcoa, the Discovery Group, and NASA’s Ames Research Center are actually doing so.
Is Jon Evans' belief that "the startup gold rush of the last ten years is over," still accurate?
"It’s time for leaders of organizations to stop debating the millennial problem, hoping that this supposedly exotic flock of sheep will get with the program.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"Many commentators suggest that gender diversity in the corporate boardroom improves company performance because of the different points of view and experience it offers.
"Studies of leaders often focus on their style or charisma, but we wanted to look at how workers are affected by their boss’s technical competence.
"Even when it's phrased as delicately as possible, accepting constructive criticism can be brutal.
"While it's not easy for a procrastinator to change -- just getting started is often a challenge -- it is possible.
"Unfortunately, in some cases, establishing business credit isn't easy.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"Few things are as costly and as disruptive as good people walking out the door.
"If you’ve ever struggled to make sense of an information firehose, perhaps a 3-D printed model could help.
"Looking for a job where you can challenge yourself and stretch your creative muscles?
Abby Jackson (photo, left) has the list at BusinessInsider.
According to Liz Ryan, "Your goal is to stand out, not blend into the wallpaper.
"Like any good businessperson, you are conditioned to network.
"When a message is miscommunicated in business it often comes with a price tag, which may be high or low.
"People often say that you can’t use social media to actually land a job, which is just false.