Business in Action, 8th Ed.
Chapter 14: Product and Pricing Strategies
"[Recently,] Savvy Psychologist Dr.
"When I was designing ChattyPeople, my chatbot building platform, I realized this: No product survives meeting the customer.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores.
"Discounts sound good.
These brief podcasts focus on marketing applications of social media.
"Entrepreneurs (and novice marketers) often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
Listen to the podcast by Noah Zandan (photo, left).
According to Caroline Ceniza-Levine (photo, left), "If you’re freelancing, temping, consulting, or in any kind of work arrangement other than permanent full-time employment with salary and benefits, you need to know how to price your services.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
See how the equilibrium point represents a balance between supply and demand.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
While Turing has since said it will lower its price, here is how Laura Lorenzetti (photo, left) originally covered the story.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.