Business in Action, 8th Ed.
Chapter 14: Product and Pricing Strategies
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
Listen to this podcast.
Listen to this podcast.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
"What are the odds that discounting your price is going to lead to a positive customer experience?
"Press and marketing might accelerate businesses, but product builds the foundation.
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
This resource is no longer available.
This resource is no longer available.
Kit Hickey (photo, left), co-founder of Ministry of Supply, shares her views on "key strategies for pricing your product.
According to Jillian Berman, "The world many of us knew as teenagers is over: It’s no longer cool to hang out at the mall and grab a slice of pizza.
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.
"In this Business English Pod episode we’re going to look at making a verbal progress report during a meeting.
"This is the second in a two-part Business English Pod series on motivating your team.
"In this lesson, we’ll look at some ways to motivate your team.
"This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office.
In this piece at BusinessInsider.
"People do not always get along, so dealing with conflict is part of any job.
"This second part of a two-part Business English Podcast series on running and participating in a problem-solving meeting.
"One of the most common reasons for holding a meeting is to solve a problem.
"In this intermediate Business English Pod lesson, we look at ways to give and ask for opinions.
"This is the first in a three-part Business English Pod series that explores the use of many different language techniques in the context of a merger.
"As a non-native speaker of English, you might often find yourself in situations like this: You’re sitting in a meeting or a teleconference, and some of the participants are native English speakers.