Business in Action, 8th Ed.
Chapter 1: Developing a Business Mindset
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"[Recently,] Savvy Psychologist Dr.
Explore a host of topics for managing a business by visiting this website published by the Small Business Administration.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
These brief podcasts focus on marketing applications of social media.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"Analyze your start-up like an actuary.
See how the equilibrium point represents a balance between supply and demand.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"What do Silicon Valley and Stockholm have in common?
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
“I have seen many successful people fail after they start fearing they might lose what they have built.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
Listen to this podcast.
Listen to this podcast.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.