Business in Action, 8th Ed.
Chapter 1: Developing a Business Mindset
"People are busy.
Listen in on this corporate training session regarding ethical issues in social media.
In 2007, Stanford professor B.
For more than a decade, Google has been the company to beat.
There's an old saying in startups: "being early is the same as being wrong.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
Listen to this podcast.
Listen to this podcast.
Download and watch this presentation in slide show mode.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast, which is the introduction of a presentation to college seniors.
The hosts of this podcast discuss recent examples of ethics and ethical lapses in using social media.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
Here is the Quick Learning Guide for Chapter 9.
This brief PowerPoint presentation identifies the different types of emotional appeals and helps you select the most-effective appeal for any marketing or sales message.