Business Communication Today, 14th Ed.
Chapter 12. Writing Persuasive Message
Jeff Haden presents each tip and a link to the appropriate TED talk including one by Malcolm Gladwell.
Geoffrey James (photo, left) details the perfect elevator pitch.
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This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
Erinn Bucklan discusses Dale Carnegie's How to Win Friends and Influence People.
"The fear of public speaking is the most common fear and prevents many people from achieving their potential.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
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"Talking about yourself is hard.
Jeff Haden writes, "Some people like to learn from mistakes.
Chapter 14 Message 14B
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Revise these slides to make the text more effective for presentation purposes.
This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports.
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client.
In both the business environment and in personal life it is essential to know how to get what you want — and get people to say yes to your requests.
What role should persuasive arguing play, if any, in negotiations?
I've just deleted a rather abstract introduction I wrote to this article about truth.
Interested in including some humor in your next public speech.