Business Communication Today, 13th Ed.
Chapter 8. Social Media
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
Sarah Perez reports on the topic at TechCrunch.
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
Jodi Harris reports.
"One of Amazon's largest fulfillment centers is in Phoenix, Arizona.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
"Here are the top 10 network security challenges faced by small and midsize businesses (SMBs) in 2015 and tips to address them.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
"Our parents warned us about it, but it’s hard to understand until you experience it first hand: as you get older, time seems to fly.
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"Here’s what the experts predict will be the top social media trends in 2016: .
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.